USA Today Now Using
2D Mobile Barcodes
McLEAN, Va. – In yet another innovative move for the industry, USA Today has started placing Microsoft Tags in daily print sections, providing a portal for mobile devices to directly access to videos and online content.
By scanning the Tags with mobile devices, readers will be able to access USA Today's daily photo galleries and the latest financial news and sports scores as well as other video and digital features.
"This initiative is part of our goal to bring together our digital and print platforms to provide our readers easier access to special features from the newspaper. We are proud to be one of the first U.S. newspapers to offer these daily to readers as well as to advertisers who can also take advantage of this new feature," said Dave Hunke, president and publisher of USA Today.
The mobile 2D barcode seamlessly connects offline materials to the digital world. Readers can download the free Microsoft Tag at http://gettag.mobi.
"We're excited that USA TODAY is using Tag to engage with readers in a more interactive way," said Bill McQuain, director of Tag Product Management at Microsoft Corp. "Microsoft Tag makes the world around you clickable, and now with the scan of Tag, customers will get a richer, more enhanced experience from the pages of the newspaper."
ST. PETERSBURG, Fla. – The Poynter Institute has appointed six new members to its national advisory board.
The new lineup includes Philip Bennett, Eugene C. Patterson professor, Duke University, who was managing editor of the Washington Post from 2005 to 2009. Also named were Martin Kaiser, editor and senior vice president of the Milwaukee Journal Sentinel; Mindy Marques Gonzalez, executive editor of the Miami Herald; Amanda Michel, director of distributed reporting for ProPublica.org; Mike Riley, managing editor of Bloomberg Government; and Shawn Williams, editor of Dallas South News.